ABOUT THE MOISSANITE MISSION

I've always loved jewellery - not just for how it looks, but for how it makes you feel. There's something magical about putting on a piece that you really love. It lifts your mood, boosts your confidence, and adds a little everyday luxury to life.

But for a long time, that kind of sparkle felt out of reach. The price tags, the exclusivity, the pressure to "save it for special occasions" - it didn't sit right with me. I wanted everyone to experience the joy of beautiful, high-quality jewellery without having to compromise on ethics, price, or style.

Then I discovered moissanite and lab-grown diamonds…

It was love at first sparkle. Ethically made, incredibly brilliant, and much more accessible than traditional mined stones - these gems felt like a secret too good to keep.

WHERE IT ALL BEGAN

It all began with a tennis bracelet - simple, radiant, and endlessly wearable. That piece became the spark for this journey, and it's why tennis bracelets and necklaces still hold a special place at the heart of our collection.

REAL LIFE INSPIRATION

Becoming a mum added a new layer to my vision. Life became busier, more practical - but no less in need of small moments of joy. I began to truly appreciate jewellery that didn't just look beautiful, but could keep up with real life: pieces you don't need to take off, worry about, or save for later. That focus on ease, durability, and everyday wearability has shaped how I design, how I source, and how I serve our customers.

I started this business to bring that feeling to more people - affordable luxury that’s meant to be worn, loved, and lived in. We bring modern science together with artistry to create jewellery you’ll cherish.

Whether it’s a tennis bracelet that makes you feel polished on a Monday or a custom piece that marks a milestone, my goal is simple: to make you feel amazing, every day.

Because sparkle should never be out of reach.